We’re giving everyone advanced notice that as of the 19th of July 2021, we’re having a restructuring of our prices, and yes, you guessed it, they’re going up (though not by much!)

As of the 19th of July, Lún HYPER wheels will retail for an RRP of $1200, while the Lún ROAD wheels will start at $798.

Model

Current RRP ($USD) [before July 19th 2021]

Forthcoming RRP ($USD) [19th of July 2021 onwards]

Lún Road (Pillar Spokes & Steel bearings)

$698

$798

Lún Road Plus (Sapim Spokes & Ceramic bearings)

$798

$898

Lún HYPER (Carbon Spokes & Ceramic bearings)

$1100

$1200

 

We hate raising prices. We pride ourselves on being the brand that brings top-level performance to more affordable prices. However, our previous prices just weren’t sustainable in the current economic climate. The old price structure dates to pre-pandemic times, air freight has seen a 2-fold increase in prices since then (source: https://www.statista.com/statistics/1106691/air-freight-rates-globally-coronavirus-impact/ ) in addition, the prices of our main raw materials (Carbon fiber, resin and aluminum) have all seen huge increases. For example, aluminum is up 70% compared to this time last year (source: https://ycharts.com/indicators/aluminum_price ) Additionally; all of our suppliers from brake pads to bearings have all seen increases of 15-40%.

Since these costs first increased, we’ve held on to the hope that they’ll go back down to pre-pandemic levels and we would just eat the losses for a brief period, however there’s no signs of prices returning to their previous levels, so we’ve made the decision to adjust our prices.

The good news is that there’s still some time before this restructuring takes place. If you order any time before the 19th of July 2021, you’re still able to purchase at the current price. All sizes of specs of Lún HYPER are currently in stock, but we expect a big increase in demand as people try to get them at the lower price, so act now to avoid disappointment.

 

Don't miss out; Shop Now!